October 8th, 2010


Kudos to Valvoline

Email subject line: "Your HONDA may be overdue for an oil change. Here's a coupon."

They're absolutely right, it may be. I haven't brought it in for over three months, so it probably is. But they don't know that for sure. I may have gotten my oil changed somewhere else in the meantime.

Valvoline's honest subject line with no pressure and no attempt at overselling made me open the message, check my mileage, and resolve to get my oil changed there next week, using the coupon they sent me.